Grow your business without growing your headcount.
I design and build custom automations for growing businesses: connecting your systems, removing the hand-offs that slow your team down, and giving you the numbers to run the business. Everything is built around how your team already works, inside the tools you already use.
A new order, from sale to invoice
Illustrative exampleWhere time and customers slip away.
Common in businesses of 10 to 100 people that have outgrown spreadsheets and email.
The same order typed into three systems
Details copied by hand between email, spreadsheets, accounting and your customer list, with mistakes creeping in at every step.
Work stuck between people
Approvals and requests wait in someone's inbox, and nobody can tell who's holding things up.
Leads slipping away
Enquiries wait hours for a reply while the team is busy, and go to a competitor who answered first.
Reports that take days
Managers wait on spreadsheets stitched together by hand, so decisions run on gut feel instead of numbers.
Help with the work that slows your team down.
You don't need a tech team. Tell me where work gets stuck, and I'll set it up so it moves on its own.
Connect your systems
Your sales, accounting, inventory and email share information automatically, so nothing gets typed twice.
- Orders and customer details flow between your systems
- One source of truth instead of five spreadsheets
- Fewer errors and no re-keying
Smooth hand-offs between teams
Requests, approvals and hand-offs move on their own, with a clear owner at every step and nothing lost in email.
- Approvals sent to the right person, with reminders
- Status everyone can see, so no more "where is this at?"
- New-hire onboarding checklists that run themselves
Never let a lead or invoice slip
Enquiries answered in minutes, quotes followed up, and invoices and payment reminders sent on time, every time.
- Instant replies and follow-ups on every enquiry
- Quotes followed up until they get an answer
- Invoices and payment reminders sent automatically
Reporting and answers on demand
Live numbers for managers, and a private AI assistant that answers staff questions from your own policies and know-how.
- A weekly snapshot of sales, jobs and cash
- Live dashboards for each team
- A private AI assistant trained on your own documents
Not another app to learn.
I build around how your business already runs.
- One more login and monthly subscription
- Your whole team changes how they work to suit the software
- Another place where information gets stuck
- Generic setup that almost fits
- Runs quietly inside the apps you already use
- Custom-built around the way your team already works
- Connects your existing tools so information flows
- Shaped to your process, down to the details
Assess, build, then it runs itself.
Most automation breaks quietly a few months after the consultant leaves. This is set up so that doesn't happen.
Assess
Short interviews with the people who do the work, so we map how things really get done and agree on the automations that will make the biggest difference.
Build
I work with your staff, not around them: I build, test with the people who'll use it, and hand over plain-language documentation and training. Everything lives in your accounts, not mine.
Run
A monthly support plan where I monitor your automations, fix anything that breaks and add improvements as your business changes.
Start with the Assessment.
A clear plan with real numbers, before you commit to building anything.
The Automation Assessment
A fixed-price engagement that shows you exactly where your business is losing time and customers, what it's costing you, and what to fix first.
- Workflow mapping: short sessions with you and your team to see how work actually flows, and where it gets stuck.
- Top opportunities: the 3–5 automations with the biggest payoff, each with estimated hours and dollars saved per year.
- A prioritized roadmap: what to do first, what can wait, and what isn't worth automating.
- Tool check: what your current systems can already do, and what, if anything, you'd need to add.
- Fixed quote: a clear price and timeline to build the ones you choose. No obligation.
Start with a Quick Win Session: one task automated, $400 flat.
One 90-minute session, one painful task automated end to end, and plain-language notes so your team can run it. Credited toward the Assessment if you go further.
Hi, I'm Maitri Thakkar.
By day, I help one of Canada's largest pension funds (and before that, a Big Five bank) use technology to save time and work smarter. The systems I plan are used by thousands of people every day, so they have to be reliable, secure and easy to use.
I started out building these systems myself and now plan how all the pieces fit together. That means I can see the big picture of your business and roll up my sleeves to build the solution.
Big organizations have whole teams to get automation right. Growing businesses usually don't, and they often get stuck with fragile tools nobody can maintain. I started SelfRun to bring that same care to growing businesses: systems that are secure, documented and built to last.
In their words.
Our outreach used to happen only when someone found the time. In two months, Maitri automated our outreach and follow-ups, and now every lead gets contacted consistently without us lifting a finger. It brings in around ₹10 lakh in extra business every month.+ ~$15,000 CAD / month (≈ ₹10 lakh) in new business
Dye manufacturing, Gujarat
Before you book.
Is this right for our size of business?
I work best with businesses of roughly 10 to 100 people that have outgrown spreadsheets and email. If you're smaller, the Quick Win Session is a great place to start.
What does it cost?
Most businesses start with the Automation Assessment, from $1,500 and priced by team size. Builds are quoted at a fixed price after the Assessment, and the Assessment fee is credited if you go ahead. The first 20-minute call is always free.
Who from our team needs to be involved?
Usually the owner or general manager, plus one person from each team the work touches. Sessions are short and scheduled around your busy times, so work doesn't stop.
How soon will we see results?
The Assessment takes 2–3 weeks. You'll get a fixed timeline for each build before you commit, and we start with the changes that pay off fastest.
Is our data safe?
Your data stays in your own accounts, never mine. I follow the same security standards banks use, respect Canadian privacy law (PIPEDA), limit access to the people who need it, and document every automation. Happy to sign an NDA.
Will my team actually use it?
Automations are designed around how your team already works, tested with the people who'll use them, and come with training. The goal is less to learn, not more.
What happens if something breaks?
Everything is handed over with plain-language documentation. If you'd rather not think about it, the optional monthly support plan covers monitoring, fixes and improvements.
Let's see what your business could run on its own.
A free 20-minute call. No pitch, no pressure.
- We look at one real process that slows your team down
- You leave with one or two ideas you can use, even if we never work together
- If automation won't pay off for you, I'll tell you honestly